Internorm & In City Golf: 15 years of partnership

For fifteen years, Internorm has enthusiastically supported In City Golf, a unique event that brings golf out of traditional courses and into the heart of cities. After visiting numerous fascinating locations in recent years, in 2025 In City Golf stopped in Innsbruck and Trieste, and is now preparing to return to Verona for its 4th edition.

A journey that combines sport, elegance, and innovation, perfectly aligned with Internorm’s values. We spoke with Daniele La Sala, CEO of Internorm Italy, on the occasion of this important anniversary of collaboration.

1. What initially inspired Internorm to become a partner of In City Golf?
Internorm has always believed in the value of innovation and elegance, and In City Golf perfectly embodies these principles. The idea of bringing golf out of traditional courses and into the heart of cities immediately fascinated us: it is an original way to bring people closer to a refined sport, while creating a unique urban experience. We saw in this project an opportunity to link our brand to an event that shares our same values.

2. Among all the cities that have hosted In City Golf, which one has most excited Internorm and why?
Each city has given us different emotions, but Verona holds a special place in our hearts. Its historical beauty, the charm of its squares, and the warm participation of the public have made every edition unforgettable. Moreover, Verona represents an important point of reference for Internorm in Italy, and hosting the event there allows us to strengthen ties with the territory and with our sales partners.

3. How does In City Golf help strengthen Internorm’s visibility and brand image in Italy?
The visibility that In City Golf offers is extraordinary: it allows us to present ourselves in an elegant and innovative context, reaching an audience attentive to quality and design. Being associated with such a distinctive event enables us to communicate our values directly and engagingly, reinforcing our image as a premium brand in the windows and doors sector.

4. Looking to the future: what expectations or goals do you have for the coming years of partnership?
We want to continue growing together with In City Golf, exploring new cities and new forms of engagement. Our goal is to make each edition even more engaging, enhancing the dialogue between sport, architecture, and sustainability. We are convinced that this collaboration can further evolve, bringing benefits both to our brand and to the community.

5. Is there a memory or particular moment from these 15 years that, in your opinion, best represents the spirit of this collaboration?
During the Trieste edition, one of the most representative moments was playing a hole in Piazza Unità d’Italia, one of the most iconic squares in Europe, directly overlooking the sea. The contrast between the historic architecture, the maritime panorama, and the sporting action created a truly special atmosphere. It was a perfect example of how In City Golfmanages to enhance symbolic places, offering the public an engaging and out-of-the-ordinary experience.