Since its founding in 2022, the Destination Verona & Garda Foundation has been working to strengthen territorial cohesion between OGD Verona and Lago di Garda Veneto, thereby promoting a unified narrative of the destination. Every initiative introduced aims to support a harmonious valorization of a territory characterized by unique features that, at the same time, make each area of the Verona province unique. To achieve this, it is essential to continuously invest in mediating, coordinating, and especially listening to both tourism operators and public and private partners, in order to implement strategic collaborations for the growth of domestic and international tourist attractiveness. This synergy is concretely expressed in the Foundation’s new product catalog, offering authentic experiences that highlight the typical features of Veronese culture and gastronomy, the main ambassadors of the territory.

DVG represents an advanced model of integrated tourism promotion, aiming to make the Verona area an increasingly competitive, accessible, and sustainability-oriented destination, encouraging green practices in collaboration with local administrations. Digital innovation is a key factor in enhancing the tourist experience. In this context, the integration of the DMS has proven to be a unique tool for the integrated management of services, resources, and information, automating the processes of the tourism offering from a promo-commercial perspective. Furthermore, the exclusive collaboration with Mastercard allows a precise analysis of tourism trends from a spending perspective. Another pilot project led by the Foundation involves 10 hotels in collaboration with Amazon, equipping the accommodations with Alexa devices in voice concierge mode, connected to the Destination Management System, providing direct access to all the information needed to plan one’s stay.

Among the achieved objectives are the growing positioning of the destination abroad, entry into key markets such as the United States, Northern Europe, and Asia, as well as continuous participation in workshops and the most important national and international trade fairs. Southwest Greens Central Europe In City Golf Verona, presented by Destination Verona Garda, represents a valuable opportunity for the city of Verona to showcase its hospitality and organizational capabilities. The destination boasts a strong golf offering, allowing residents and tourists to enjoy a wide choice of courses to test their skills. Moreover, the event fits within the sporting framework surrounding Verona for the Milan-Cortina 2026 Olympic Games, where the Arena will host two key moments: the Closing Ceremony of the Olympics and the Opening Ceremony of the Paralympics.

For fifteen years, Internorm has enthusiastically supported In City Golf, a unique event that brings golf out of traditional courses and into the heart of cities. After visiting numerous fascinating locations in recent years, in 2025 In City Golf stopped in Innsbruck and Trieste, and is now preparing to return to Verona for its 4th edition.

A journey that combines sport, elegance, and innovation, perfectly aligned with Internorm’s values. We spoke with Daniele La Sala, CEO of Internorm Italy, on the occasion of this important anniversary of collaboration.

1. What initially inspired Internorm to become a partner of In City Golf?
Internorm has always believed in the value of innovation and elegance, and In City Golf perfectly embodies these principles. The idea of bringing golf out of traditional courses and into the heart of cities immediately fascinated us: it is an original way to bring people closer to a refined sport, while creating a unique urban experience. We saw in this project an opportunity to link our brand to an event that shares our same values.

2. Among all the cities that have hosted In City Golf, which one has most excited Internorm and why?
Each city has given us different emotions, but Verona holds a special place in our hearts. Its historical beauty, the charm of its squares, and the warm participation of the public have made every edition unforgettable. Moreover, Verona represents an important point of reference for Internorm in Italy, and hosting the event there allows us to strengthen ties with the territory and with our sales partners.

3. How does In City Golf help strengthen Internorm’s visibility and brand image in Italy?
The visibility that In City Golf offers is extraordinary: it allows us to present ourselves in an elegant and innovative context, reaching an audience attentive to quality and design. Being associated with such a distinctive event enables us to communicate our values directly and engagingly, reinforcing our image as a premium brand in the windows and doors sector.

4. Looking to the future: what expectations or goals do you have for the coming years of partnership?
We want to continue growing together with In City Golf, exploring new cities and new forms of engagement. Our goal is to make each edition even more engaging, enhancing the dialogue between sport, architecture, and sustainability. We are convinced that this collaboration can further evolve, bringing benefits both to our brand and to the community.

5. Is there a memory or particular moment from these 15 years that, in your opinion, best represents the spirit of this collaboration?
During the Trieste edition, one of the most representative moments was playing a hole in Piazza Unità d’Italia, one of the most iconic squares in Europe, directly overlooking the sea. The contrast between the historic architecture, the maritime panorama, and the sporting action created a truly special atmosphere. It was a perfect example of how In City Golfmanages to enhance symbolic places, offering the public an engaging and out-of-the-ordinary experience.

We’re excited to unveil the course for In City Golf Trieste 2025! From the vibrant heart of Piazza Unità d’Italia with the thrilling Longest Drive, to the spectacular theater Verdi terrace from which players hit directly onto the green located in Piazza Verdi – get ready for a unique golfing experience.

Enjoy the perfect blend of sport, culture, and fun with every swing!

This year, DoubleTree by Hilton Trieste will be one of the main sponsors of In City Golf Trieste, the unique urban golf event returning to the city on Saturday, June 7.

Agata Chirico, Hotel Manager, explains:
“Hilton has always strived to highlight and support the excellence of the regions in which we operate. In City Golf is a one-of-a-kind event that combines sport, culture, and urban exploration. We saw this initiative as the perfect opportunity to strengthen our connection with the city of Trieste, while promoting an active, sustainable, and high-quality lifestyle — values that perfectly align with our brand.”

Players will even stop by the hotel during the event:
“We’ll be actively part of the course,” Chirico highlights. “One of the In City Golf holes will be set up right inside our property, offering participants a truly exclusive experience. It’s a great chance to introduce our hotel to people who may not have visited us before, and to welcome tourists, athletes, and curious passersby in a unique and memorable way.

We strongly believe in the value of local collaboration and in initiatives that help make Trieste an increasingly attractive destination. Being part of events like In City Golf allows us to become fully engaged in the cultural and social life of the city — going beyond hospitality in the traditional sense and becoming true actors within the community.”

The event is also expected to bring many visitors from outside the region, further boosting Trieste’s status as one of the most beloved travel destinations in northeastern Italy.
“In recent years, Trieste has experienced a true tourism renaissance,” Chirico continues. “The city is increasingly present on the international stage, thanks to its unique blend of history, culture, and landscape. We’ve seen a steady rise in visitor numbers, especially from international travelers drawn to the authenticity of the destination. Events like In City Golf help reinforce this growth by offering new and original reasons to discover Trieste.”